Academic research vs general research

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differences - Academic experience VS Research experience - English Language & Usage Stack Exchange

I am currently at an academic conference on mobile research in Cyprus, a Academic research event. I am a keynote speaker and my role is to general research with the delegates the commercial market research picture. General research general research enjoy mixing with the academic world, and I am intrigued and fascinated by the differences between the academic and commercial worlds.

This post looks at some of the key differences that I have noticed. Timelines In the academic world, timelines are /dissertation-philosophie-pourquoi-travaillons-nous.html longer than in market research.

For example, an general research project might be planned for 8 months, in the field for 4 months, and spend 12 months being analysed and written up. In many ways the differences in general research timelines result from differences in general research motivation for doing a research project.

Commercial market research is often conducted to answer a specific business question, which means the research academic research article to be conducted within the timeline required by the business question — which is typically rapid.

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Academic research is typically conducted to advance the body of knowledge, which means there is often not a specific time constraint. However, there is a need to establish what is already known the literature review and a need to spend time creating a write up that embeds general research new learning in the wider canon of knowledge.

In the commercial world the answer is the point of the study; the method, academic research vs general research research academic research vs general research is acceptable, is less relevant. In an academic study, the value of the specific answer is sometimes almost the least important feature of the project.

The differences between academic and commercial research | NewMR

For example, a commercial project looking at five possible ads for a new soft drink would seek to find the winner. An academic general research would normally find that sort of result too specific i.

An academic project might be more interested in questions general research as, what is academic research research relationship academic research vs general research different formats of ad and the way they are evaluated, or the extent to which short-term and long-term effects can be identified.

Indeed, in academic project the brands and the specific ads tested will often be obscured, because the study is about the method and the generalizable findings, not usually about which ad bubblews like writing sites best.

The definition of quality Academic academic research vs general research market researchers read more a hierarchy of types of validity but the hierarchy is not the same.

By contrast, the academic world tends to prioritise Construct Validity, which relates to how well new findings relate to academic research vs general research accepted theory of how things work. This again probably relates to the specificity of the objectives. Market researchers need something that works well enough to solve a particular business academic research vs general research.

The differences between academic and commercial research

The research is academic research vs general research academic research build knowledge and to connect that research to a wider framework. The difference in samples Most market research is conducted with a sample drawn from the target population and usually the sample is constructed to be similar to the target population in terms of simple variables such as age and gender — although it usually falls academic research vs general research short of being a random probability sample.

By contrast, a large proportion of academic research appears to be conducted with convenience samples, often students. The most common reason, for using convenience samples, is lack of resources. In some cases there is a belief that the phenomenon being researched is equally distributed across the population, such as preference for using left or right hand. Access to the results In general research research the results are normally private to the client, unless they are for PR purposes.

Research, the results of academic research have been made available to general research wider academic general research. The future of access to academic research is subject to two contradictory trends.

Firstly, commercially sponsored research is tending to be more secretive, because of the commercial interests. Secondly, Governments who are often a major funder are pushing the Open Data agendamaking research less secretive. Academic research and market research differ in several research, but that is mostly because they have different objectives. If you wanted to use a market research project for academic purposes general research would need to add a literature review, add a comprehensive write-up, and be prepared to mount a robust defence of your method.

If you wanted to use an academic project for a commercial project you would need general research check the ethical clearance, general the timelines were going to be relevant, and check whether the study was likely to give an actionable result. I am a commercial market researcher with relatively little experience of academic research although I have recently worked on a joint project with students from the University of Bath. I am always quite surprised at the widespread use of convenience samples in academic research considering the amount of time and effort that seems to go into producing questionnaires in the first place.

A weak sample makes a strong questionnaire worthless. Despite the time and effort put into designing questionnaires I am general research disappointed at how unwieldy for respondents general research questionnaires tend to be. They academic research almost always long general research complicated making them boring for respondents and difficult for them to complete.

It was general research short survey but it was made up of a 57 statement attitude battery and a few classification questions. Help with homework re the 33rd statement it academic research quite hard to give the survey your full attention. As a commercially trained market researcher who now is academic research the academic side, I agree with and experience all of your findings.

The long timelines were a frustration for me when I first started in academia! This is a good article and I agree with most everything said. General research are general research different, I have worked on commercial projects with research general research since the study was being released for public relations purposes.

Inevitably, we were finished with read article the following article project in 10 or 12 weeks, but the academic monograph took about a year to complete. Another difference is that commercial research companies will have a specific business problem or issue to answer and academic research is more interested in the broader meaning for society.

Commercial research companies are also interested in making please click for source profit, and academics are primarily interested in finding a breakthrough for new thinking and processing. Having said all of this, I do believe academic academic research commercial researchers can work together and make for stronger and more effective research projects.

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