Research paper on consumer behaviour in retail

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Skip to main content. Research paper In Sign Up. Consumer Behaviour in retailing: Factors affecting conversion of footfall in retail stores. International Journal of Management and Strategy http: A random sample of respondents visiting retail outlets has been considered for the present research paper on consumer research paper in retail. The paper mainly focuses towards various factors which retail the decision of the consumer in the store while they visit there for shopping.

/evolve-case-study-mobility.html, this research is mainly concerned with consumer behaviour behavior of the consumer and the various factors which are of enormous importance in converting the footfall within the stores.

The paper also intends to recommend some feasible and viable strategies to be followed by retail outlets to maximize the percentage of conversion. The big retailers are putting cut throat competition to them. So, it becomes research paper on consumer behaviour in retail important for retailers to gain a deeper insight into retail consumer behavior.

Understanding these issues helps us adapt our strategies by taking the consumer into consideration. We also learn that consumers will sometimes be persuaded /resume-cover-letter-customer-service.html behaviour by logical arguments, retail at other times will be persuaded more by emotional or symbolic appeals.

By understanding the consumer, we will be able to make a more informed decision as to which strategy to employ. Retail Brand research paper on consumer behaviour in retail, retail outlet second ii Retail outlet first, brand second iii Brand and retail outlet simultaneously.

Good customer service is the lifeblood of any business.

Good customer service is all about bringing customers back. Besides from the above stated facts the following factors are also very much important for attracting, converting and retaining customers in a particular retail outlet. These factors are being described below. Availability retail merchandise in the store research paper on consumer behaviour in retail. Product research paper both product width and depth 4. Promotional offers and frequency of schemes. Services pre, during and post purchase 6.

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Pricing as a result of merchandise on offer 7. The empathy factor of the outlet attendant In order to gain deeper insight a thorough investigation of the related literature have been investigated, some of them are given below 1.

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By handling these four variables, the retailer will manage to enhance the hedonic value the consumer attributes to shopping. According to research paper on consumer behaviour in retail positioning chosen, a firm will give more emphasis either to the hedonic value or to the utilitarian value, retail therefore will act on the most relevant characteristics of the outlet that our study consumer behaviour.

Malcolm Kirkup and Marylyn Carrigan said that as the public demand for ethical accountability grows, marketers must ensure that activities match public expectations. Owing to its high visibility and direct contact with the public, marketing research in particular has a duty to conduct its business to the highest ethical standards.

Jones, peter and David Hillier examined that Current government planning policies affecting retail investment; development and location retail pose a major set of challenges /electronic-thesis-and-dissertation-addis-ababa-university-registrar.html the leading retailers and for developers and property companies Sainsbury's have argued that being more flexible in their formats allows retail to take greater advantage of planning opportunities.

Basso jeo and Randy Hines said that Males from the Midwest reported higher instances of positive shopping experiences at retail stores.

They reported that courteous research paper associates and attentive managers enhanced the shopping experience. Similarly, females from this part of the country reported higher instances of positive shopping research paper. Again, the primary reason for their positive experiences consumer behaviour the courteous nature of the sales associates and the attentiveness of the floor-level management staff.

Ten of the 25 respondents reported having negative shopping experiences at retail stores. However, while reasons varied from displeasure with consumer behaviour merchandise to delays in delivery of goods, research paper of the respondents attributed a negative experience to rude or inattentive sales associates and managers.

Of the 18 females, 16 from the East reported having a negative experience at retail shopping centers. The reasons varied among respondents from poor quality merchandise to delays in shipping. However, 11 of the respondents indicated that their negative shopping experiences were the result of inattentive and rude sales associates.

Two of the men reported having a negative shopping experience but retail based this on the quality of /lyx-document-class-phd-thesis-online.html products they received.

Of the eight positive shopping visit web page reported by both male and female respondents, all indicated that their experiences directly resulted from an attentive sales associate or receptive management staff 5.

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