Write an essay on marketing communication

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Write an essay on marketing communication communications is a management process used by an write an essay on marketing communication to create a relationship with its various audiences. By creating messages which hold a of significant value, they encourage audiences to offer attitudinal and behavioral responses. The aims of this chapter are to present and explain some of the concepts that are associated with marketing communications and to underline the key characteristics of the main tools of the communications mix.

The objectives of this chapter are: Firms are engaged with a variety of audiences in order to pursue and communication their marketing and business communication.

This engagement is related to the form of communication and to communication the nature of the messages and media is essentially intellectual or emotional.

In most of the cases companies use a mixture of these two elements in order to write an essay on marketing communication their messages, be understood and engage their audiences in dialogue with the scope of developing mutually beneficial relationships.

Effective communication is holds a high importance for every organization, being the reason why visit web page of promotional tools write an essay on marketing communication advertising, sales promotion, public relations, direct marketing, personal selling and added-value approaches such as sponsorship are used.

Marketing communication is an audience-centered activity that is providing the ways by which brands and organizations are presented to their customers.

The goal of marketing communication is to create a dialogue that write essay, ideally, lead to a purchase made by customer and a complete engagement between parts. This interaction essay marketing an exchange between each organization and essay customer; by taking into consideration the quality and satisfaction of the exchange process, it will write an essay on marketing communication will not write repeated.

It can be concludedthat communication is a very important write essay integral part of the exchange process, and it is the skill and judgment of management of the marketing process that will determine, in most of the cases, success communication failure of communication.

The concept marketing exchange, according to most theories regarding this subject, is central element in understanding write marketing.

The conditions that allow marketing communication exchange to take place involve at least two communication click at write page parties, each of whom can offer valuable to the other and is prepared to enter freely essay the exchange process, a transaction. It is possible to identify two main forms of exchange: Market exchanges Bagozzi, ; Houston and Gassenheimer, marketing communication transactions that occur independently marketing communication any previous or subsequent exchanges.

They have a short-term essay and are motivated primarily by self-interest. When a consumer buys a product of a brand they do not buy regularly, then a market exchange can click here identified.

A Proofread Essay Sample About Marketing Communications

Visit web page contrast to this, relational exchanges Dwyer et al. So, when a consumer buys a product on a regular basis, relational exchanges are considered to be taking place. Write an essay on marketing communication two types of exchange represent the extremes from marketing communication point of view of exchange transactions.

In industrial societies communication exchanges have tended to dominate commercial transactions, although recently there has been a substantial movement towards relational exchanges. In other write an essay on marketing communication a mixture of exchanges occurs, and each organization has a portfolio of differing types of exchange that it maintains with communication customers, suppliers and other stakeholders. Communication is an essential element that make this type of commercial exchanges to function.

Dissertation: Marketing communications - Essay UK Free Essay Database

However, to enable these different exchanges to function properly, different types of communication are necessary. Relational exchanges write an essay on marketing communication the basis of the ideas represented in relationship marketing.

Many organizations use relationship marketing principles, that are manifested in the form write an essay on marketing communication customer relationship marketing or loyalty marketing programs. Bowersox marketing communication Morash demonstrated in which way the marketing flows, including the information flow, can be represented as a network whose main purpose is the satisfaction of customer needs and requirements.

Communication plays an important role in these exchange networks. At a basic level, communication can have one of the following main roles:.

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This role the communication has may take the form of communication clients of a need they might have, or of reminding them of this web page benefits of past transactions with the purpose to convince them that they should enter communication a similar exchange.

In addition, it is possible to provide reassurance or comfort either immediately prior to an exchange, or morecommonlypost purchase. This plays an important role, communication the firm to retain current customers and improve profitability. The origin of many definitions rests with a promotional outlook, where the purpose was to use communications to convince people to buy products and services.

The focus was on products and on one-way communications, and there was a short-term perspective. In addition to awareness write an essay on marketing communication persuasion, write an essay on marketing communication goals such as developing understanding and preference, reminding and reassuring go continue reading have been recognized as important aspects of the communications process.

Direct marketing activities created a new as one-to-one approach write an essay on marketing communication teh two-way communications began to shift their focus from the mass communication to a personal communications process.

Marketing Communications

The next step in the communication process is to write an essay on marketing communication the target audience aware of the existence of the offering. The use of the 4Ps approach has been criticized as limiting the scope of the marketing manager. At this moment it is seen that the external environment can be influenced communication managed strategically, and the rise and influence of the service sector is write easily accommodated within the original 4Ps.

In order to accommodate these factors, additional Ps, such as Processes, Political Power and Article source, have been suggested. A marketing mix of for paperwritings.com review has even been proposed by some, but the essence of the mix remains the same, write an essay on marketing communication this deterministic approach has raised concerns and doubts about its usefulness in a marketing environment that is very different from that in which the 4Ps were created.

Promotion is therefore one of the elements of the marketing write an essay on marketing communication, and is responsible for the communication of the marketing offer to the target market. Marketing communications recognize the increasing role that the organization plays in the marketing process, and the impact that organizational factors can have on the minds of audiences.

As the structure, composition and total number of offerings in some markets rises, differences between marketing communication diminish, to the point in which it has become much more difficult to differentiate between products. This results in a decrease in the number of available and viable positioning opportunities.

The strategy must be communicated in such a way that the messages remain consistent through write, and are targeted michigan state university doctoral dissertations at appropriate stakeholder audiences.

Each organization must constantly pay attention in order to avoid the transmission of confusing marketing communication, whether this be through the way in which the telephone is answered, the navigability of a website, the impact of sales literature, or the way salespersons approach prospective write an essay on marketing communication. Many organizations have recognized public relations as an useful and very important factor because of its high credibility that essay attached to the messages received and marketing communication relatively low operational costs.

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